Back to NIL Tracker
NIL Spending Comparison · 2026
Kentucky vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $6M (12%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Full Kentucky profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$46M
$52M
National Rank
#9
#6
Conference
SEC
Big 12
Spending Gap
-$6M
+$6M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Kentucky comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.