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NIL Spending Comparison · 2026

Kentucky vs Texas A&M

Head-to-head NIL spending breakdown for 2026. Texas A&M spends approximately $20.9M (31%) more.

By the Numbers

Estimated NIL Spend
$46M
$66.9M
National Rank
#9
#3
Conference
SEC
SEC
Spending Gap
-$20.9M
+$20.9M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

Texas A&M — by sport

  • Football$38.9M
  • Men's Basketball$9M
  • Baseball$8M
  • Women's Basketball$4M
  • Olympic Sports$7M

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