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NIL Spending Comparison · 2026

Kentucky vs LSU

Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $4M (9%) more.

By the Numbers

Estimated NIL Spend
$46M
$42M
National Rank
#9
#11
Conference
SEC
SEC
Spending Gap
+$4M
-$4M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

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