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NIL Spending Comparison · 2026
Kentucky vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $26M (36%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Full Kentucky profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$46M
$72M
National Rank
#9
#1
Conference
SEC
SEC
Spending Gap
-$26M
+$26M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Kentucky comparisons
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