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NIL Spending Comparison · 2026
Kentucky vs Tennessee
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $12M (21%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Full Kentucky profile
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
By the Numbers
Estimated NIL Spend
$46M
$58M
National Rank
#9
#5
Conference
SEC
SEC
Spending Gap
-$12M
+$12M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
More Kentucky comparisons
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