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NIL Spending Comparison · 2026
Kentucky vs Georgia
Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $1M (2%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Full Kentucky profile
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Higher NIL spend
Full Georgia profile
By the Numbers
Estimated NIL Spend
$46M
$47M
National Rank
#9
#8
Conference
SEC
SEC
Spending Gap
-$1M
+$1M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
More Kentucky comparisons
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