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Kentucky vs South Carolina NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Kentucky

Kentucky

SEC · #16

$46.8M

VS
South Carolina

South Carolina

SEC · #44

$29.5M

61.3%Market Split38.7%

Kentucky carries approximately $17.3M more aggregate roster value than South Carolina — a 37% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Kentucky

Full Profile

South Carolina

By the Numbers

Sideline Best Estimate
$46.8M
$29.5M
National Rank
#16
#44
Conference
SEC
SEC
Market Gap
+$17.3M
-$17.3M

Kentucky — by sport

  • Football$24.4M
  • Men's Basketball$15.8M
  • Baseball$2.1M
  • Softball$1.1M
  • Volleyball$800K
  • Women's Soccer$700K

South Carolina — by sport

  • Football$19.3M
  • Men's Basketball$3.1M
  • Baseball$1.5M
  • Women's Basketball$5.7M

More Kentucky comparisons

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