South Carolina's NIL profile is unique: it's anchored by the most dominant program in women's basketball.
Dawn Staley's Gamecocks — multiple-time national champions and a perennial No. 1 — generate NIL value most football programs would envy, and the women's roster is a genuine budget line, not an afterthought. Shane Beamer's football program spends like an SEC member too, building around breakout quarterback LaNorris Sellers and his ~$2.7M valuation. The combination gives Columbia a distinctive, top-20 all-sport spend.
TS
The Sideline Staff·NIL Desk