Iowa State NIL Spending — $29M Est. 2026
Estimated NIL Spend
$29M
2025–26 est.
Top Sport
Football
$16M
Iowa State's NIL infrastructure is among the most impressive for a mid-major-tier program.
Matt Campbell has used a well-organized collective and loyal fan base to push ISU into consistent top-25 recruiting. Football is estimated at $15-17M. Women's basketball under Bill Fennelly is an elite national program that also receives strong NIL backing. The Cyclone Fund is one of the most efficiently run collectives in the Big 12.
The $29M figure above combines two sources permitted under the House v. NCAA settlement: Iowa State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $16M.
Iowa State is estimated to spend $29M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #33 nationally among Division I programs.
Iowa State competes in the Big 12 at the Power 4 level.
Football is Iowa State's top NIL-funded sport with approximately $16M in estimated 2026 spending.
Iowa State's $29M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Iowa State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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