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NIL Spending Comparison · 2026

Kentucky vs BYU

Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $10M (22%) more.

Kentucky

Kentucky

SEC

Estimated NIL Spend

$46M

National rank #9

Higher NIL spend

Full Kentucky profile

BYU

BYU

Big 12

Estimated NIL Spend

$36M

National rank #19

Full BYU profile

By the Numbers

Estimated NIL Spend
$46M
$36M
National Rank
#9
#19
Conference
SEC
Big 12
Spending Gap
+$10M
-$10M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

More Kentucky comparisons

Kentucky vs

Texas

Kentucky vs

Texas A&M

Kentucky vs

Tennessee

Kentucky vs

Texas Tech

View all NIL rankings Transfer portal tracker How we compute NIL spend

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