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NIL Spending Comparison · 2026

BYU vs TCU

Head-to-head NIL spending breakdown for 2026. BYU spends approximately $9M (25%) more.

By the Numbers

Estimated NIL Spend
$36M
$27M
National Rank
#19
#39
Conference
Big 12
Big 12
Spending Gap
+$9M
-$9M

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

TCU — by sport

  • Football$18M
  • Men's Basketball$5M
  • Baseball$250K
  • Olympic Sports$1.5M

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