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NIL Spending Comparison · 2026
BYU vs Iowa State
Head-to-head NIL spending breakdown for 2026. BYU spends approximately $7M (19%) more.
BYU
Big 12
Estimated NIL Spend
$36M
National rank #19
Higher NIL spend
Full BYU profile
Iowa State
Big 12
Estimated NIL Spend
$29M
National rank #34
Full Iowa State profile
By the Numbers
Estimated NIL Spend
$36M
$29M
National Rank
#19
#34
Conference
Big 12
Big 12
Spending Gap
+$7M
-$7M
BYU — by sport
- Football$18M
- Men's Basketball$12M
- Olympic Sports$6M
Iowa State — by sport
- Football$17M
- Men's Basketball$8M
- Wrestling$2M
- Olympic Sports$2M
More BYU comparisons
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