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Utah vs Oklahoma State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Utah

Utah

Big 12 · #64

$23.4M

VS
Oklahoma State

Oklahoma State

Big 12 · #33

$33.5M

41.2%Market Split58.8%

Oklahoma State carries approximately $10.1M more aggregate roster value than Utah — a 30% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Utah

Full Profile

Oklahoma State

By the Numbers

Sideline Best Estimate
$23.4M
$33.5M
National Rank
#64
#33
Conference
Big 12
Big 12
Market Gap
-$10.1M
+$10.1M

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

Oklahoma State — by sport

  • Football$16.8M
  • Men's Basketball$7.6M
  • Baseball$4M
  • Softball$1.2M
  • Volleyball$925K
  • Women's Soccer$800K

More Utah comparisons

Utah vs

Texas Tech

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Houston

Utah vs

West Virginia

Utah vs

Kansas

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