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Utah vs West Virginia NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Utah

Utah

Big 12 · #64

$23.4M

VS
West Virginia

West Virginia

Big 12 · #28

$36M

39.4%Market Split60.6%

West Virginia carries approximately $12.6M more aggregate roster value than Utah — a 35% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Utah

Full Profile

West Virginia

By the Numbers

Sideline Best Estimate
$23.4M
$36M
National Rank
#64
#28
Conference
Big 12
Big 12
Market Gap
-$12.6M
+$12.6M

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

West Virginia — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M

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