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NIL Spending Comparison · 2026

Texas vs BYU

Head-to-head NIL spending breakdown for 2026. Texas spends approximately $36M (50%) more.

By the Numbers

Estimated NIL Spend
$72M
$36M
National Rank
#1
#19
Conference
SEC
Big 12
Spending Gap
+$36M
-$36M

Texas — by sport

  • Football$40M
  • Men's Basketball$13M
  • Baseball$7M
  • Women's Basketball$4M
  • Olympic Sports$8M

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

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