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NIL Spending Comparison · 2026

Texas vs Tennessee

Head-to-head NIL spending breakdown for 2026. Texas spends approximately $14M (19%) more.

By the Numbers

Estimated NIL Spend
$72M
$58M
National Rank
#1
#5
Conference
SEC
SEC
Spending Gap
+$14M
-$14M

Texas — by sport

  • Football$40M
  • Men's Basketball$13M
  • Baseball$7M
  • Women's Basketball$4M
  • Olympic Sports$8M

Tennessee — by sport

  • Football$35M
  • Men's Basketball$18M
  • Baseball$3M
  • Olympic Sports$2M

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