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NIL Spending Comparison · 2026
Texas vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $20M (28%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$72M
$52M
National Rank
#1
#6
Conference
SEC
Big 12
Spending Gap
+$20M
-$20M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Texas comparisons
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