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NIL Spending Comparison · 2026
Texas vs Georgia
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $25M (35%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Full Georgia profile
By the Numbers
Estimated NIL Spend
$72M
$47M
National Rank
#1
#8
Conference
SEC
SEC
Spending Gap
+$25M
-$25M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
More Texas comparisons
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