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Texas Tech vs Colorado NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Texas Tech
Big 12 · #9
$52.8M
VS
Colorado
Big 12 · #60
$24.4M
68.4%Market Split31.6%
Texas Tech carries approximately $28.4M more aggregate roster value than Colorado — a 54% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$52.8M
$24.4M
National Rank
#9
#60
Conference
Big 12
Big 12
Market Gap
+$28.4M
-$28.4M
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
Colorado — by sport
- Football$15.5M
- Men's Basketball$3.4M
- Softball$1.3M
- Volleyball$1M
- Women's Soccer$875K
- Track & Field$1.2M
More Texas Tech comparisons
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