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NIL Spending Comparison · 2026
Texas Tech vs Auburn
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $16M (31%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
By the Numbers
Estimated NIL Spend
$52M
$36M
National Rank
#6
#18
Conference
Big 12
SEC
Spending Gap
+$16M
-$16M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
More Texas Tech comparisons
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