Back to NIL Tracker
NIL Spending Comparison · 2026
Texas Tech vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $20M (28%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$52M
$72M
National Rank
#6
#1
Conference
Big 12
SEC
Spending Gap
-$20M
+$20M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Texas Tech comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.