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NIL Spending Comparison · 2026
Texas Tech vs Georgia
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $5M (10%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Full Georgia profile
By the Numbers
Estimated NIL Spend
$52M
$47M
National Rank
#6
#8
Conference
Big 12
SEC
Spending Gap
+$5M
-$5M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
More Texas Tech comparisons
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