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NIL Spending Comparison · 2026
Texas Tech vs Tennessee
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $6M (10%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
By the Numbers
Estimated NIL Spend
$52M
$58M
National Rank
#6
#5
Conference
Big 12
SEC
Spending Gap
-$6M
+$6M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
More Texas Tech comparisons
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