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NIL Spending Comparison · 2026
Penn State vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $12M (23%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$40M
$52M
National Rank
#13
#6
Conference
Big Ten
Big 12
Spending Gap
-$12M
+$12M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Penn State comparisons
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