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Penn State vs Northwestern NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Penn State

Penn State

Big Ten · #30

$34.3M

VS
Northwestern

Northwestern

Big Ten · #57

$24.9M

57.9%Market Split42.1%

Penn State carries approximately $9.3M more aggregate roster value than Northwestern — a 27% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Penn State

Full Profile

Northwestern

By the Numbers

Sideline Best Estimate
$34.3M
$24.9M
National Rank
#30
#57
Conference
Big Ten
Big Ten
Market Gap
+$9.3M
-$9.3M

Penn State — by sport

  • Football$26.6M
  • Men's Basketball$3.4M
  • Wrestling$2.9M
  • Softball$350K
  • Volleyball$250K
  • Women's Soccer$225K

Northwestern — by sport

  • Football$16M
  • Men's Basketball$3.8M
  • Lacrosse$1.3M
  • Softball$950K
  • Volleyball$700K
  • Women's Soccer$625K

More Penn State comparisons

Penn State vs

Oregon

Penn State vs

USC

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Ohio State

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Indiana

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