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NIL Spending Comparison · 2026
Ohio State vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $4M (6%) more.
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Full Ohio State profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$68M
$72M
National Rank
#2
#1
Conference
Big Ten
SEC
Spending Gap
-$4M
+$4M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Ohio State comparisons
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