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NIL Spending Comparison · 2026
Ohio State vs LSU
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $26M (38%) more.
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
LSU
SEC
Estimated NIL Spend
$42M
National rank #11
Full LSU profile
By the Numbers
Estimated NIL Spend
$68M
$42M
National Rank
#2
#11
Conference
Big Ten
SEC
Spending Gap
+$26M
-$26M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
LSU — by sport
- Football$24M
- Men's Basketball$7M
- Women's Basketball$6M
- Baseball$3M
- Olympic Sports$2M
More Ohio State comparisons
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