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Ohio State vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Ohio State
Big Ten · #7
$54.9M
VS
USC
Big Ten · #6
$55.9M
49.6%Market Split50.4%
USC carries approximately $950K more aggregate roster value than Ohio State — a 2% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$54.9M
$55.9M
National Rank
#7
#6
Conference
Big Ten
Big Ten
Market Gap
-$950K
+$950K
Ohio State — by sport
- Football$39.3M
- Men's Basketball$8.1M
- Hockey & Wrestling$2M
- Women's Basketball$2M
- Softball$850K
- Volleyball$625K
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Ohio State comparisons
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