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NIL Spending Comparison · 2026
Ohio State vs USC
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $24M (35%) more.
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$68M
$44M
National Rank
#2
#10
Conference
Big Ten
Big Ten
Spending Gap
+$24M
-$24M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Ohio State comparisons
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