Back to NIL Tracker
Ohio State vs USC NIL Spending 2026 — Head-to-Head
NIL Spending · Head-to-Head 2026
Ohio State
Big Ten · #3
$64M
VS
USC
Big Ten · #14
$42M
60.4%Spending Split39.6%
Ohio State spends approximately $22M more on NIL than USC — a 34% gap.
Compare up to 5 schools
2026 NIL Spend
scaled to top selected
Loading…
By the Numbers
Estimated NIL Spend
$64M
$42M
National Rank
#3
#14
Conference
Big Ten
Big Ten
Spending Gap
+$22M
-$22M
Ohio State — by sport
- Football$38M
- Men's Basketball$11M
- Hockey & Wrestling$4M
- Women's Basketball$4M
- Olympic Sports$7M
USC — by sport
- Football$30M
- Men's Basketball$5M
- Women's Basketball$4M
- Baseball$2.1M
- Olympic Sports$2M
More Ohio State comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.