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Ohio State vs Michigan NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Ohio State

Ohio State

Big Ten · #7

$54.9M

VS
Michigan

Michigan

Big Ten · #15

$47.6M

53.5%Market Split46.5%

Ohio State carries approximately $7.3M more aggregate roster value than Michigan — a 13% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Ohio State

Full Profile

Michigan

By the Numbers

Sideline Best Estimate
$54.9M
$47.6M
National Rank
#7
#15
Conference
Big Ten
Big Ten
Market Gap
+$7.3M
-$7.3M

Ohio State — by sport

  • Football$39.3M
  • Men's Basketball$8.1M
  • Hockey & Wrestling$2M
  • Women's Basketball$2M
  • Softball$850K
  • Volleyball$625K

Michigan — by sport

  • Football$31.3M
  • Men's Basketball$11M
  • Hockey$2.7M
  • Women's Basketball$1.6M
  • Softball$250K
  • Volleyball$200K

More Ohio State comparisons

Ohio State vs

Oregon

Ohio State vs

USC

Ohio State vs

Indiana

Ohio State vs

UCLA

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