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Ohio State vs Michigan NIL Spending 2026 — Head-to-Head
NIL Spending · Head-to-Head 2026
Ohio State
Big Ten · #3
$64M
VS
Michigan
Big Ten · #12
$44M
59.3%Spending Split40.7%
Ohio State spends approximately $20M more on NIL than Michigan — a 31% gap.
Compare up to 5 schools
2026 NIL Spend
scaled to top selected
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By the Numbers
Estimated NIL Spend
$64M
$44M
National Rank
#3
#12
Conference
Big Ten
Big Ten
Spending Gap
+$20M
-$20M
Ohio State — by sport
- Football$38M
- Men's Basketball$11M
- Hockey & Wrestling$4M
- Women's Basketball$4M
- Olympic Sports$7M
Michigan — by sport
- Football$30M
- Men's Basketball$9M
- Hockey$2.5M
- Women's Basketball$1.5M
- Olympic Sports$1M
More Ohio State comparisons
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