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Michigan State vs Rutgers NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Michigan State

Michigan State

Big Ten · #49

$27.6M

VS
Rutgers

Rutgers

Big Ten · #63

$23.4M

54%Market Split46%

Michigan State carries approximately $4.1M more aggregate roster value than Rutgers — a 15% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$27.6M
$23.4M
National Rank
#49
#63
Conference
Big Ten
Big Ten
Market Gap
+$4.1M
-$4.1M

Michigan State — by sport

  • Football$16.9M
  • Men's Basketball$7.2M
  • Softball$850K
  • Volleyball$625K
  • Women's Soccer$550K
  • Track & Field$775K

Rutgers — by sport

  • Football$15.2M
  • Men's Basketball$3.8M
  • Lacrosse$1.4M
  • Softball$750K
  • Volleyball$575K
  • Women's Soccer$500K
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