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Michigan State vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Michigan State

Michigan State

Big Ten · #49

$27.6M

VS
USC

USC

Big Ten · #6

$55.9M

33%Market Split67%

USC carries approximately $28.3M more aggregate roster value than Michigan State — a 51% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Michigan State

Full Profile

USC

By the Numbers

Sideline Best Estimate
$27.6M
$55.9M
National Rank
#49
#6
Conference
Big Ten
Big Ten
Market Gap
-$28.3M
+$28.3M

Michigan State — by sport

  • Football$16.9M
  • Men's Basketball$7.2M
  • Softball$850K
  • Volleyball$625K
  • Women's Soccer$550K
  • Track & Field$775K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Michigan State comparisons

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