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Michigan State vs Ohio State NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Michigan State
Big Ten · #49
$27.6M
VS
Ohio State
Big Ten · #7
$54.9M
33.4%Market Split66.6%
Ohio State carries approximately $27.4M more aggregate roster value than Michigan State — a 50% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$27.6M
$54.9M
National Rank
#49
#7
Conference
Big Ten
Big Ten
Market Gap
-$27.4M
+$27.4M
Michigan State — by sport
- Football$16.9M
- Men's Basketball$7.2M
- Softball$850K
- Volleyball$625K
- Women's Soccer$550K
- Track & Field$775K
Ohio State — by sport
- Football$39.3M
- Men's Basketball$8.1M
- Hockey & Wrestling$2M
- Women's Basketball$2M
- Softball$850K
- Volleyball$625K
More Michigan State comparisons
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