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NIL Spending Comparison · 2026
Kentucky vs USC
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $2M (4%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$46M
$44M
National Rank
#9
#10
Conference
SEC
Big Ten
Spending Gap
+$2M
-$2M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Kentucky comparisons
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