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NIL Spending Comparison · 2026
Kentucky vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $22M (32%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Full Kentucky profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$46M
$68M
National Rank
#9
#2
Conference
SEC
Big Ten
Spending Gap
-$22M
+$22M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Kentucky comparisons
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