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Kentucky vs Oklahoma NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Kentucky

Kentucky

SEC · #16

$46.8M

VS
Oklahoma

Oklahoma

SEC · #13

$48.3M

49.2%Market Split50.8%

Oklahoma carries approximately $1.5M more aggregate roster value than Kentucky — a 3% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Kentucky

Full Profile

Oklahoma

By the Numbers

Sideline Best Estimate
$46.8M
$48.3M
National Rank
#16
#13
Conference
SEC
SEC
Market Gap
-$1.5M
+$1.5M

Kentucky — by sport

  • Football$24.4M
  • Men's Basketball$15.8M
  • Baseball$2.1M
  • Softball$1.1M
  • Volleyball$800K
  • Women's Soccer$700K

Oklahoma — by sport

  • Football$30.6M
  • Men's Basketball$9.6M
  • Baseball$2.1M
  • Softball$4.8M
  • Volleyball$275K
  • Women's Soccer$250K

More Kentucky comparisons

Kentucky vs

Texas

Kentucky vs

Texas A&M

Kentucky vs

LSU

Kentucky vs

Tennessee

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