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NIL Spending Comparison · 2026
Kentucky vs Oklahoma
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $8M (17%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
By the Numbers
Estimated NIL Spend
$46M
$38M
National Rank
#9
#16
Conference
SEC
SEC
Spending Gap
+$8M
-$8M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
More Kentucky comparisons
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