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Kentucky vs Missouri NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Kentucky

Kentucky

SEC · #16

$46.8M

VS
Missouri

Missouri

SEC · #19

$45.5M

50.7%Market Split49.3%

Kentucky carries approximately $1.3M more aggregate roster value than Missouri — a 3% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Kentucky

Full Profile

Missouri

By the Numbers

Sideline Best Estimate
$46.8M
$45.5M
National Rank
#16
#19
Conference
SEC
SEC
Market Gap
+$1.3M
-$1.3M

Kentucky — by sport

  • Football$24.4M
  • Men's Basketball$15.8M
  • Baseball$2.1M
  • Softball$1.1M
  • Volleyball$800K
  • Women's Soccer$700K

Missouri — by sport

  • Football$27.3M
  • Men's Basketball$10.2M
  • Baseball$2.8M
  • Women's Basketball$2.6M
  • Softball$600K
  • Volleyball$475K

More Kentucky comparisons

Kentucky vs

Texas

Kentucky vs

Texas A&M

Kentucky vs

LSU

Kentucky vs

Tennessee

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