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NIL Spending Comparison · 2026
Kentucky vs Duke
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $10M (22%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
By the Numbers
Estimated NIL Spend
$46M
$36M
National Rank
#9
#20
Conference
SEC
ACC
Spending Gap
+$10M
-$10M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
More Kentucky comparisons
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