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Houston vs Utah NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Houston
Big 12 · #22
$39M
VS
Utah
Big 12 · #64
$23.4M
62.5%Market Split37.5%
Houston carries approximately $15.6M more aggregate roster value than Utah — a 40% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$39M
$23.4M
National Rank
#22
#64
Conference
Big 12
Big 12
Market Gap
+$15.6M
-$15.6M
Houston — by sport
- Football$27M
- Men's Basketball$6.7M
- Softball$1.3M
- Volleyball$950K
- Women's Soccer$850K
- Track & Field$1.2M
Utah — by sport
- Football$14.2M
- Men's Basketball$3.3M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
More Houston comparisons
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