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Houston vs Oklahoma State NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Houston
Big 12 · #22
$39M
VS
Oklahoma State
Big 12 · #33
$33.5M
53.8%Market Split46.2%
Houston carries approximately $5.5M more aggregate roster value than Oklahoma State — a 14% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$39M
$33.5M
National Rank
#22
#33
Conference
Big 12
Big 12
Market Gap
+$5.5M
-$5.5M
Houston — by sport
- Football$27M
- Men's Basketball$6.7M
- Softball$1.3M
- Volleyball$950K
- Women's Soccer$850K
- Track & Field$1.2M
Oklahoma State — by sport
- Football$16.8M
- Men's Basketball$7.6M
- Baseball$4M
- Softball$1.2M
- Volleyball$925K
- Women's Soccer$800K
More Houston comparisons
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