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Houston vs Texas Tech NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Houston

Houston

Big 12 · #22

$39M

VS
Texas Tech

Texas Tech

Big 12 · #9

$52.8M

42.5%Market Split57.5%

Texas Tech carries approximately $13.8M more aggregate roster value than Houston — a 26% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$39M
$52.8M
National Rank
#22
#9
Conference
Big 12
Big 12
Market Gap
-$13.8M
+$13.8M

Houston — by sport

  • Football$27M
  • Men's Basketball$6.7M
  • Softball$1.3M
  • Volleyball$950K
  • Women's Soccer$850K
  • Track & Field$1.2M

Texas Tech — by sport

  • Football$35M
  • Men's Basketball$10.9M
  • Baseball$1.5M
  • Softball$3.8M
  • Volleyball$350K
  • Women's Soccer$325K
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