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NIL Spending Comparison · 2026
Georgia vs USC
Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $3M (6%) more.
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Higher NIL spend
Full Georgia profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$47M
$44M
National Rank
#8
#10
Conference
SEC
Big Ten
Spending Gap
+$3M
-$3M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Georgia comparisons
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