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NIL Spending Comparison · 2026
Georgia vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $21M (31%) more.
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Full Georgia profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$47M
$68M
National Rank
#8
#2
Conference
SEC
Big Ten
Spending Gap
-$21M
+$21M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Georgia comparisons
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