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NIL Spending · Head-to-Head 2026

Florida

Florida

SEC · #21

$35M

VS
Kentucky

Kentucky

SEC · #9

$46M

43.2%Spending Split56.8%

Kentucky spends approximately $11M more on NIL than Florida — a 24% gap.

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Florida

Full Profile

Kentucky

By the Numbers

Estimated NIL Spend
$35M
$46M
National Rank
#21
#9
Conference
SEC
SEC
Spending Gap
-$11M
+$11M

Florida — by sport

  • Football$20M
  • Men's Basketball$10M
  • Baseball$3M
  • Olympic Sports$2M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

More Florida comparisons

Florida vs

Texas

Florida vs

Texas A&M

Florida vs

Tennessee

Florida vs

Georgia

View all NIL rankings Transfer portal tracker How we compute NIL spend

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