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NIL Spending · Head-to-Head 2026

Florida
SEC · #21
$35M
VS

Tennessee
SEC · #5
$58M
37.6%Spending Split62.4%
Tennessee spends approximately $23M more on NIL than Florida — a 40% gap.
By the Numbers
Estimated NIL Spend
$35M
$58M
National Rank
#21
#5
Conference
SEC
SEC
Spending Gap
-$23M
+$23M
Florida — by sport
- Football$20M
- Men's Basketball$10M
- Baseball$3M
- Olympic Sports$2M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
More Florida comparisons
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