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NIL Spending · Head-to-Head 2026

Florida
SEC · #21
$35M
VS

Texas
SEC · #1
$72M
32.7%Spending Split67.3%
Texas spends approximately $37M more on NIL than Florida — a 51% gap.
By the Numbers
Estimated NIL Spend
$35M
$72M
National Rank
#21
#1
Conference
SEC
SEC
Spending Gap
-$37M
+$37M
Florida — by sport
- Football$20M
- Men's Basketball$10M
- Baseball$3M
- Olympic Sports$2M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Florida comparisons
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