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NIL Spending Comparison · 2026
Duke vs North Carolina
Head-to-head NIL spending breakdown for 2026. North Carolina spends approximately $1M (3%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Higher NIL spend
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$36M
$37M
National Rank
#20
#17
Conference
ACC
ACC
Spending Gap
-$1M
+$1M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Duke comparisons
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