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Duke vs North Carolina NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Duke

Duke

ACC · #29

$35.9M

VS
North Carolina

North Carolina

ACC · #25

$36.9M

49.3%Market Split50.7%

North Carolina carries approximately $950K more aggregate roster value than Duke — a 3% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Duke

Full Profile

North Carolina

By the Numbers

Sideline Best Estimate
$35.9M
$36.9M
National Rank
#29
#25
Conference
ACC
ACC
Market Gap
-$950K
+$950K

Duke — by sport

  • Football$15.8M
  • Men's Basketball$14.1M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

North Carolina — by sport

  • Football$20.4M
  • Men's Basketball$10.6M
  • Baseball$1.5M
  • Softball$1.1M
  • Volleyball$775K
  • Women's Soccer$700K

More Duke comparisons

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Miami (FL)

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Louisville

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Clemson

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