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NIL Spending Comparison · 2026
Duke vs Louisville
Head-to-head NIL spending breakdown for 2026. Duke spends approximately $4M (11%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Higher NIL spend
Full Duke profile
Louisville
ACC
Estimated NIL Spend
$32M
National rank #28
Full Louisville profile
By the Numbers
Estimated NIL Spend
$36M
$32M
National Rank
#20
#28
Conference
ACC
ACC
Spending Gap
+$4M
-$4M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Louisville — by sport
- Football$16M
- Men's Basketball$10.5M
- Baseball$2.5M
- Olympic Sports$3M
More Duke comparisons
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