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NIL Spending Comparison · 2026
Duke vs Clemson
Head-to-head NIL spending breakdown for 2026. Duke spends approximately $5M (14%) more.

Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Higher NIL spend
Full Duke profile

Clemson
ACC
Estimated NIL Spend
$31M
National rank #30
Full Clemson profile
By the Numbers
Estimated NIL Spend
$36M
$31M
National Rank
#20
#30
Conference
ACC
ACC
Spending Gap
+$5M
-$5M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Clemson — by sport
- Football$22M
- Men's Basketball$4M
- Baseball$3M
- Olympic Sports$2M
More Duke comparisons
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