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NIL Spending Comparison · 2026

Duke vs Clemson

Head-to-head NIL spending breakdown for 2026. Duke spends approximately $5M (14%) more.

By the Numbers

Estimated NIL Spend
$36M
$31M
National Rank
#20
#30
Conference
ACC
ACC
Spending Gap
+$5M
-$5M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

Clemson — by sport

  • Football$22M
  • Men's Basketball$4M
  • Baseball$3M
  • Olympic Sports$2M

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