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Baylor vs Kansas NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Baylor
Big 12 · #40
$31.1M
VS
Kansas
Big 12 · #32
$33.5M
48.1%Market Split51.9%
Kansas carries approximately $2.4M more aggregate roster value than Baylor — a 7% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$31.1M
$33.5M
National Rank
#40
#32
Conference
Big 12
Big 12
Market Gap
-$2.4M
+$2.4M
Baylor — by sport
- Football$19.4M
- Men's Basketball$4.3M
- Baseball$3M
- Women's Basketball$2.6M
- Softball$425K
- Volleyball$325K
Kansas — by sport
- Football$18.6M
- Men's Basketball$8.6M
- Baseball$2.3M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
More Baylor comparisons
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