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Wisconsin vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Wisconsin

Wisconsin

Big Ten · #35

$32.4M

VS
USC

USC

Big Ten · #6

$55.9M

36.7%Market Split63.3%

USC carries approximately $23.4M more aggregate roster value than Wisconsin — a 42% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Wisconsin

Full Profile

USC

By the Numbers

Sideline Best Estimate
$32.4M
$55.9M
National Rank
#35
#6
Conference
Big Ten
Big Ten
Market Gap
-$23.4M
+$23.4M

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Wisconsin comparisons

Wisconsin vs

Oregon

Wisconsin vs

Ohio State

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Indiana

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Michigan

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